In this episode we talk the highs and lows of Earned Media with Keri-Ann Stanton, PR Strategist and Creative at KAMuses; Steph Van Niekerk, ECD at TBWA\ Hunt Lascaris and Mike Sharman, Chief Creative Officer at Retroviral. They break down what sets earned media apart from paid and owned media, why PR is crucial from the start of a campaign, and how to create content that catches media attention and engages audiences. Listen in for practical insights on going viral, navigating the changing media landscape, and crafting genuine, impactful messages.