When it comes to Cannes, South Africa has a history of punching way above its weight. But not this year. What’s shifted? What is needed to get back up on that global stage? Is it an industry issue, an agency issue or is it simply not a priority anymore? Join our SA Cannes judges Keith Manning, Executive Creative Director at TBWA Hunt Lascaris, Zee Ntuli, a director from Darling Films, and Thandeka Gilbert, Creative Group Head from McCann Joburg, as they discuss our performance and their experiences at this year’s Cannes Lions awards. 00:00 South Africa's Struggle at Cannes Lions 01:54 Judging the Industry Craft Category 03:10 Judging the Film Craft Category 04:49 Challenges in Judging and Producing Work 08:22 The Importance of Craft and Time 11:22 Agility vs. Quality in Advertising 16:02 Breaking the Cycle and Innovating 21:32 Embracing Local Identity in Film Craft 22:44 The Importance of Authenticity and Originality 24:09 Challenges with Client Approval Processes 27:16 Understanding Client KPIs for Better Results 30:55 Building Creative Communities and Fandoms 35:30 The Role of Bravery in Creative Success 40:11 Incorporating Creative Accolades as KPIs 43:23 Final Thoughts