Global awards season is with us and it’s time to ask that eternal question yet again. Do we have what it takes to be competitive? (spoiler alert: of course we do, but in the words of Olivia Rodrigo “its brutal out here!”) Our guests are all fresh from the jury rooms of One Show and delve into the challenges of competing globally, how SA talent is coming to the party, and share the work that stood out. This episode features: Carl Willoughby, Chief Creative Officer of TBWA\Hunt Lascaris; Pete Little, CCO, Publicis Groupe Africa;  Naledi Manama, an Independent Group Head Art Director, and Suhana Gordhan, CCO, LoveSong. Recorded just ahead of Cannes Lions so expect more on this topic shortly. In this episode: 00:00 Introduction and Panel Overview 01:33 Judging Experiences and Insights 04:14 Challenges and Reflections on Judging 08:43 Impact and Innovation in PR 12:59 Film Craft and Budget Considerations 19:14 Highlighting Notable Case Studies 19:31 Johanna's Favorite Piece: In Transit 21:44 Exploring Magnetic Stories 22:34 The Tail Orchestra for Pedigree 23:59 Challenges and Opportunities in PR 24:53 Crafting and Case Studies 25:35 The Importance of Time in Creativity 27:35 Final Thoughts and Reflections 36:14 The Glamour and Reality of Judging 37:49 Closing Remarks